March 6, 2026
The most successful sales letter ever was for a newspaper
An analysis of The Wall Street Journal's Two Men advertisement and why this approach always works for selling information.
February 28, 2026
What is pink money? A primer on LGBTQ+ purchasing power
As LGBTQ+ identification continues to rise, purchasing power will too, giving us increased influence in markets and politics.
February 11, 2026
‘Your Money or Your Life’ book report: The book that supercharged the FIRE movement
First published in 1992, the financial independence classic brought a stylish POV to frugality culture.
July 21, 2023
Shostakovich’s patriotic 10th symphony was secretly really unpatriotic
The Russian composer etched anti-Stalinist codes throughout the work, which commemorates the 70th anniversary of its premiere in 2023.
April 15, 2023
The little gay travel guide that could: The legacy of Bob Damron’s address book
The pocket-sized book listed queer spaces of refuge and fun for travelers worldwide.
December 6, 2022
Inverted pyramid: The delicious news writing format that produces clear stories, every time
The legendary article format, established in 1845, helps you write content quickly and well.
April 4, 2022
Lizzo now officially 100% that bitch® in trademark rejection reversal
An appeal board determined that consumers inevitably associate the phrase with the bop virtuoso’s brand, overruling the United States Patent and Trademark Office.
