The most successful sales letter ever was for a newspaper

An analysis of The Wall Street Journal's Two Men advertisement and why this approach always works for selling information.

Leadpages review: Worth every dime, or a waste of your time?

Landing pages are an essential tool for growing your email list. But the number of options on the market can quickly leave your head spinning.

172 trigger words that stop the scroll

A little extra spice can make — or break — a dish. The same is true for online writing.

Writing descriptions for products: 11 tips for more sales

Research shows that 20% of unsuccessful online sales are due to poor product descriptions. Here’s a roundup of quick tips that help move the needle.

What is a landing page, and why should i care?

A landing page helps your readers take actions, and in some cases can replace the need for a website. Here’s what to know.

Scientific advertising: 5 takeaways from the last 100 years

The legendary advertising book by Claude Hopkins is a century old, and more relevant than ever. Here are 5 of its best tips.