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ConvertBox Slayed Me

ConvertBox is an opt-in forms software tool. It's not to be confused with ConvertKit, which is an email tool. Someone should probably tell entrepreneurs to stop using “convert” in their company names soon, we're running out of options!

If you have a website, and send both new and existing readers to it regularly, you'll want to know about this tool. What makes ConvertBox amazing is that it can show different boxes conditionally, based on subscriber behavior. You can show different CTAs to different users on the same posts, and slowly nudge them toward a purchase or bigger commitment.

If you're not leveraging your website for your online efforts, you can probably pass on this one. But if you're someone who regularly uses posts and blogs to reach new readers, you'll probably want to know about this tool.

It's also a one-time investment, and then you can install and use it as much as you want.

Here's my review of ConvertBox after implementing it on my website earlier this year.

🔗 Read Up on ConvertBox

It's Banned Books Week!

Did you know this week is Banned Books Week? Buy some banned books!

Banned Books Week was founded in 1982, and it's become more important than ever, as educational censorship increasingly becomes a political pawn. We refuse to let our kids read books, but boy we sure are happy to give them hyper-realistic shooter games. I'm petty so I looked it up; the average teenager now plays 96 minutes of video games a day, according to the Boston Children's Digital Wellness Lab.

The irony of banning books, of course, is that their banned status often turns them into bestsellers. Here is a blog from the ALA on 5 things you can do to support the right to read.

The BBW website also did some excellent graphics that visualize the impact of book banning. In journalism, this technique is known as refrigerator journalism. It's the practice of creating informative graphics or flyers to help inform others, similar to what you would see posted on or near an office refrigerator.

Great marketing strategy, too. Why tell when you can show?

Buy a banned book this week for yourself or someone else! Access to information is a First Amendment right.

Just Some Writing Memes

Some mid-week levity.

If the Poynter Institute's Instagram is wrong, I don't want to be right.

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Cheering you on,

—Nick