PR and Earned Media

How-to posts on the ins and outs of earned media: targeting, pitching, and getting featured online.

Latest Articles

How to write for Forbes in 2025 in 4 steps
February 13, 2025

How to write for Forbes in 2025 in 4 steps

After a pullback in 2022, the iconic brand is taking contributor pitches again.

How to write for Business Insider, get exposure and elevate your brand
October 9, 2024

How to write for Business Insider, get exposure and elevate your brand

The outlet has unique pitching instructions, depending on the type of article or placement you want to pursue.

How to pitch an article: 70+ outlets actively accepting pitches in 2024
January 20, 2024

How to pitch an article: 70+ outlets actively accepting pitches in 2024

Tracking down submission instructions is half the battle. These summaries will give you a running start.

How to write an editorial, in 6 steps
August 15, 2022

How to write an editorial, in 6 steps

An editorial is an opinion-driven piece that brings awareness to current events or topics of importance. Here’s what to include.

What is a media kit, and do I need one? (examples)
September 15, 2020

What is a media kit, and do I need one? (examples)

A media kit, also called a press kit, makes it easier to engage with journalists and the press. Here's what to include.