PR and Earned Media

How-to posts on the ins and outs of earned media: targeting, pitching, and getting featured online.

Latest Articles

After a pullback in 2022, the iconic brand is taking contributor pitches again.

The outlet has unique pitching instructions, depending on the type of article or placement you want to pursue.

Tracking down submission instructions is half the battle. These summaries will give you a running start.

An editorial is an opinion-driven piece that brings awareness to current events or topics of importance. Here’s what to include.

A media kit, also called a press kit, makes it easier to engage with journalists and the press. Here's what to include.