PR and Earned Media

How-to posts on the ins and outs of earned media: targeting, pitching, and getting featured online.

How to Write an Editorial, in 6 Steps

How to Write an Editorial, in 6 Steps

An editorial is an opinion-driven piece that brings awareness to current events or topics of importance. Here’s what to include.

There’s A Surprising New “Most Important” Metric For Book Agents And Talent Managers

There’s A Surprising New “Most Important” Metric For Book Agents And Talent Managers

How To Get Press For Your Startup For Free

How To Get Press For Your Startup For Free

How to Write for VICE in 2024

How to Write for VICE in 2024

Freelancers can pitch the brand and get paid for one-off submissions or reporting.

PR in Business: How to Get More Press, + 10 Tips to Up Your Media Game

PR in Business: How to Get More Press, + 10 Tips to Up Your Media Game

Press hits and industry mentions alike can help you supercharge audience growth. Here’s how to get started.

How to Pitch an Article: 70+ Outlets Actively Accepting Pitches in 2024

How to Pitch an Article: 70+ Outlets Actively Accepting Pitches in 2024

Tracking down submission instructions is half the battle. These summaries will give you a running start.

How to Write for Forbes in 2024 in 4 Steps

How to Write for Forbes in 2024 in 4 Steps

After a pullback in 2022, the iconic brand is taking contributor pitches again.

What Is a Media Kit, and Do I Need One? (Examples)

What Is a Media Kit, and Do I Need One? (Examples)

A media kit, also called a press kit, makes it easier to engage with journalists and the press. Here's what to include.

How to Write an Article for a Magazine

How to Write an Article for a Magazine

Pitching a magazine is a whole other beast. When you land a print placement, however, you'll score major credibility points as a writer or industry expert.

3 TV Interview Tricks That Make You Sound Smarter

3 TV Interview Tricks That Make You Sound Smarter

How to Write for Business Insider, Get Exposure and Elevate Your Brand

How to Write for Business Insider, Get Exposure and Elevate Your Brand

The outlet has unique pitching instructions, depending on the type of article or placement you want to pursue.

Everything You Need To Look Ridiculously Good On Zoom

Everything You Need To Look Ridiculously Good On Zoom

Email Pitch Examples: 4 Media Pitches That Worked

Email Pitch Examples: 4 Media Pitches That Worked

There's no one perfect formula for pitching press, but each of the pitches below resulted in earned media coverage.

5 Tips To Spin Your Story For More Publicity And Exposure

5 Tips To Spin Your Story For More Publicity And Exposure

How To Land Your First TV Interview And Jumpstart Your Personal Brand

How To Land Your First TV Interview And Jumpstart Your Personal Brand

Getting that first one under your belt is the hardest part.

Why This Common PR Agency Metric Doesn’t Apply To Entrepreneurs

Why This Common PR Agency Metric Doesn’t Apply To Entrepreneurs