PR and Earned Media

How-to posts on the ins and outs of earned media: targeting, pitching, and getting featured online.

How to write an editorial, in 6 steps

How to write an editorial, in 6 steps

An editorial is an opinion-driven piece that brings awareness to current events or topics of importance. Here’s what to include.

How to write for business insider, get exposure and elevate your brand

How to write for business insider, get exposure and elevate your brand

The outlet has unique pitching instructions, depending on the type of article or placement you want to pursue.

How to pitch an article: 70+ outlets actively accepting pitches in 2024

How to pitch an article: 70+ outlets actively accepting pitches in 2024

Tracking down submission instructions is half the battle. These summaries will give you a running start.

How to write for forbes in 2025 in 4 steps

How to write for forbes in 2025 in 4 steps

After a pullback in 2022, the iconic brand is taking contributor pitches again.

What is a media Kit, and do i need one? (examples)

What is a media Kit, and do i need one? (examples)

A media kit, also called a press kit, makes it easier to engage with journalists and the press. Here's what to include.