How-to posts on the ins and outs of earned media: targeting, pitching, and getting featured online.
How to write an editorial, in 6 steps
An editorial is an opinion-driven piece that brings awareness to current events or topics of importance. Here’s what to include.
How to write for business insider, get exposure and elevate your brand
The outlet has unique pitching instructions, depending on the type of article or placement you want to pursue.
How to pitch an article: 70+ outlets actively accepting pitches in 2024
Tracking down submission instructions is half the battle. These summaries will give you a running start.
How to write for forbes in 2025 in 4 steps
After a pullback in 2022, the iconic brand is taking contributor pitches again.
What is a media Kit, and do i need one? (examples)
A media kit, also called a press kit, makes it easier to engage with journalists and the press. Here's what to include.




