Copywriting and Persuasion

Posts focused specifically on writing marketing or advertising copy, with a goal to have readers take action.

What Is a Landing Page, and Why Should I Care?

Writing Descriptions for Products: 11 Tips for More Sales

Leadpages Review: Worth Every Dime, or a Waste of Your Time?

Copywriting for Entrepreneurs: 10 Tricks for More Clicks

172 Trigger Words That Stop the Scroll

How to Write a Good Lead: 9 Winning Formulas

Scientific Advertising: 5 Takeaways from the Last 100 Years

Why Are Some Sales Pages A Mile Long?