Sept. 27, 2023: The Authority Principle
Also: Writing tips, both with and without the help of AI
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To AI, or Not to AI?
Roll call: Who's been tinkering with AI this year?
I have. And some AI use cases are better than others.
Moreover, some content writing efforts can't be automated by an AI. You simply have to know the craft of writing to be more effective
In this new blog, I mixed some tried-and-true writing tips with others that are important to consider in an increasingly AI-powered world.
Check them out here.
The Authority Principle
c/o Nielsen Norman Group
Leading UX research organization Nielsen Norman Group calls it the Authority Principle.
According to NNG, this refers to the fact that “A perceived high-authority status of the person making a request can make people more compliant with that request. Applying this principle in UX can ease users' decision-making process.”
Showcasing your authority isn't just about showing off. It's actually an accessibility play. When you surface your expertise and results, you simplify your customer's decision-making process.
The Authority Principle applies to more than just media mentions. See some of the other most common use cases in their blog post.
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