Welcome back to The Morning Walk, a free newsletter about writing, technology, and personal entrepreneurship.

If you were forwarded this message, you can sign up for these emails by clicking here.

How to Be More Creative

via layers feature in Canva

Creativity is consistently cited by CEOs as the most important skill in leadership. Even more than integrity. Why is that?

Well, a fresh new idea has the potential to make everything easier. Creativity is what leads you to new markets, new processes, and new ways of being.

A creative idea also doesn't necessarily require more work. What it requires is more awareness. My teacher back in music school often used a rainforest analogy that I liked: “You can keep machete-ing your way through the woods, or you could take five steps to the left and be on a clear dirt path instead -- it's your life.”

To unlock these easier and more self-expressed paths, though, we need structures for improvement. We need fluency. Can't make beautiful music until you know the notes and how to play them -- that's just the way it is. If you want to write great stuff, or whatever your craft might be, don't just start writing a lot; learn the mechanics behind what you want to do. Mechanics are what make you stronger, faster, and better.

To help you get into a more creative mindset, check out this new blog post: “How to Be More Creative: 10 Strategies to Consider, From a Former Professional Musician.” (Spolier, the musician is/was me.) I peppered in a few old college pics as well.

🔗 Blog: How to Be More Creative

Loom Acquired for $975 Million

c/o Loom

How much is “show, don't tell” really worth? Just under a billion dollars, apparently.

Loom is a screen recording software. It's not to be confused with Zoom, the videoconferencing software, or Noom, the health tracking app, or Room, the movie that won Brie Larson her Oscar®, or “BOOM, bitches!”, which is what I yell whenever I get a strike in bowling, even if my previous seven frames were all gutterballs. 🎳

Loom lets you record your screen with optional audio and/or video voiceover in just a few clicks. The app is free, with an optional paid tier for additional features, and a Google Chrome browser extension.

I use Loom extensively, from course lessons to setting up my VA to client feedback. As someone who has to lean into processes to get things done, I've been a fangirl of Loom for years now.

Last week software giant Atlassian announced it was acquiring Loom for $975 million, per reporting from TechCrunch. Atlassian also owns tools like Jira and Confluence; their bet is that asynchronous remote work will continue to flourish in some industries, and I'm inclined to agree. Loom is probably one of my top five most-used apps, so I'm hoping it stays largely the same post-acquisition.

Some see the acquisition as a failure, considering Loom was valued at over $1.5 billion in 2021 when it completed a successful Series C. But most analysts agree that, given the mainstream fizzle regarding remote work, this is a successful outcome for Loom.

🔗 Read on TechCrunch

Upcoming Airtable webinar this Thursday

c/o Systems Over Stress

The webinar that transformed my whole business in 2023 is back THIS Thursday, October 19th -- register here.

“The 3 Simple Airtable Systems You Need To 3X Your Group Offer Sales & Triple Your Testimonials” will be hosted by Airtable expert Ashley Pendergraft, a mentor of mine.

As I've mentioned before, I had wanted to get into Airtable for years, but couldn't quite crack it. Ashley's program Systems Over Stress provided the small-group learning environment I needed to master Airtable, a proficiency that has led to my biggest and best year of output ever.

Ashley's specialty is operations. This free webinar is a good fit for you if

  • You struggle to keep track of sales records
  • You don't launch because it takes too much work
  • Your group program is disorganized

Stop trying to figure all this stuff out yourself -- take advantage of free webinars from experts like the one coming up this Thursday, which I promise will get you jazzed about Airtable.

Like It? Share It

As always, thanks for reading.

If you found today's newsletter helpful, consider SHARING IT. A share goes a long way in helping us grow.

Cheering you on,