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The Most Miserable Treadmill on Earth Is Hedonic

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Short and sweet newsletter today.

All this online business stuff will rip you up if you're not careful.

You feel like you have to be on every platform, doing all the things, all the time. You feel bad when you're inconsistent, like you've lost momentum. And then when you do have a launch or client call go well, the high wears off quickly. It's tiring!

Part of our work as online creators and publishers is to study how our brains are wired for motivation. This helps us motivate ourselves in natural, realistic, sustainable ways.

One of these concepts is hedonic adaptation, or how constantly striving for more can actually lead to burnout. So here's a new blog post about what the hedonic treadmill means and how to overcome it.

🔗 Get Me Off This Damn Treadmill

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Cheering you on,