Happy holidays!

If you need a distraction from annoying in-laws this season, a final dollop of good karma for 2025, or both, I have just the ginger lemon shot for ya:

​Help me hype up the launch of my first book, Money Proud.​

First contracted in June of 2024, this book officially goes on sale NEXT TUESDAY, December 30th. Holy shit!

Order on Amazon
Order on Bookshop
Order on Barnes and Noble

I truly believe this book is a fantastic primer on personal finance that has the power to change lives. And it's definitely the queerest personal finance book in market.

We've got poppers. We've got Oregon Trail jokes (elder millennial here). The core framework has gahdamn reveals. And then I cut to an interview snippet I did with one of 25 queer people across North America bearing their ENTIRE HEART AND SOUL for y'all.

Then we cut to a kickass diagram. And then to actionable takeaways, because y'all's time is valuable, so I need to make you laugh, cry, and feel hope about the world again, all before the top of the hour.

It's giving blend, it's giving genre-fluid, it's giving succinct. It's giving inspired eyes and smile lines, which we all know is the sexier visage. It's giving editoriallllll. You are going to love it.

My publisher and support crew have all been incubating for this moment, and now it's time to fly.

I've made a media kit Google doc above with links, photos, and graphics for anyone who wants to help me spread the word. I've also put it below for convenience.

Love y'all—let's get this party started! 🎉

—Nick

Bio (This is the fancy work bio, so no poppers jokes in this one)

Nick Wolny is a managing editor at CNET Group, the personal finance columnist for Out magazine, and a frequent television correspondent. He has previously written about LGBTQ+ topics for Fast Company, Business Insider, Fortune, Entrepreneur magazine, and The Advocate, and currently publishes Financialicious, a weekly newsletter on business, technology, and queer culture. A classically trained French hornist by upbringing and rural Illinois boy at heart, he now lives outside Los Angeles.

Links: ​Website​ // ​LinkInBio link​ // ​Instagram​ // ​TikTok​ // ​LinkedIn​ // ​YouTube​

Sales
The biggest support is to buy the book and tell others to do the same. Book sales are a primary KPI with publishers. Here are some links where you and your audience can purchase Money Proud: ​Bookshop​ | ​Amazon​ | ​Barnes & Noble​ | ​Walmart​


(Are you a queer-owned or minority-owned bookstore selling Money Proud? Let us know at ​hello@nickwolny.com​ and we’ll get a link to your store added to the top of the list.)
There is a ​Kindle version​, and there’s also an ​audiobook,​ which I narrate. You can get the audiobook for free if you do an Audible trial.
Photos and imagery

​Feel free to use any of the imagery of photos in this folder​ for marketing materials.For example, here's a lovely shot of the book in an aspect ratio that works for Stories. Easy to throw this up, add some text, tag me, add a buy link, and you're set!

FAQs
What are the most useful ways to help you promote right now?

I’m so glad you asked!
Include a blurb about Money Proud in your newsletter, or do a dedicated newsletter send. I’m happy to connect on dedicated newsletter sends: ​hello@nickwolny.com​.Post about the book on social media and tag me. I’ll share it!Tell a friend about Money Proud. Forward a current or past email, or share any of the links here.If you’re reading Money Proud, post about it! Snap a photo of a phrase or zinger you loved and share your thoughts. Tag me and use #MoneyProud.
I don't think I can ask you to leave me a review, but if you've ordered the book,discover you enjoy it, and feel inclined to leave a review on a website... well... 🥹🥹🥹🥹🥹. Building the social proof from scratch here, so every thoughtful comment helps.

𝐈𝐬 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐬𝐮𝐢𝐭𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐪𝐮𝐞𝐞𝐫 𝐭𝐞𝐞𝐧𝐬?

Yes! This book focuses on plain-English explanations of the basics, delivered in a fun, fruity way. The humor is PG-13, with occasional cursing, but no F-words.

𝐈𝐬 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐬𝐮𝐢𝐭𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐧𝐨𝐧-𝐪𝐮𝐞𝐞𝐫 𝐩𝐞𝐨𝐩𝐥𝐞?

Yes! To share some wisdom one of my first online business mentors shared with me: “Speak to one audience and let others listen.” This book appeals culturally to the LGBTQ+ reader, but praise is already rolling in that it’s an excellent foundational money book in general.

𝐂𝐚𝐧 𝐈 𝐛𝐮𝐲 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐟𝐫𝐨𝐦 𝐚 𝐥𝐨𝐜𝐚𝐥 𝐛𝐨𝐨𝐤𝐬𝐭𝐨𝐫𝐞?

Maybe! I’m working on getting a list of local and queer bookstores that you can purchase from online, will drop links in the sales section as I get them.

𝐈 𝐰𝐨𝐫𝐤 𝐢𝐧 𝐦𝐞𝐝𝐢𝐚, 𝐜𝐚𝐧 𝐈 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐦𝐲 𝐨𝐮𝐭𝐥𝐞𝐭?

Yup – see ​this media page for details​, and reach out to ​hello@nickwolny.com​ with what you’re looking for.

𝐂𝐚𝐧 𝐦𝐲 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐡𝐢𝐫𝐞 𝐲𝐨𝐮 𝐭𝐨 𝐬𝐩𝐞𝐚𝐤 𝐨𝐫 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮?


Yes!
Speaker one-pagers are here: ​Queer audience​ // ​General audience​
Collaboration one-pagers are here: ​Queer audience​ // ​General audience​

For speaking, I’m available for book festivals, corporate settings and ERG presentations, and event keynotes.

For collaborations and brand partnerships, email ​hello@nickwolny.com​.

𝐏𝐫𝐚𝐢𝐬𝐞

“A new generation of LGBTQ+ people are living lives that they once thought unimaginable — marriage, children, long lives, and the chance at homeownership. These new possibilities require a guide, which is why Nick Wolny's column in Out is such an integral part of our magazine. Nick is the authority queer consumers need in realizing their dreams and finding their fabulous futures. But we can only fit so many words in a column, which is why Money Proud is much-needed and exciting, a book exploring underexplored terrain.” - Daniel Reynolds, Editor-in-Chief, OUT Magazine

“I am so excited about this book! It is so needed! I have seen firsthand how Nick Wolny communicates as a writer and entrepreneur. His style is succinct, accessible, empowering, and fun—the perfect combination for bringing a book like Money Proud to the LGBTQIA2S+ community.” - Rachel Rodgers, bestselling author of We Should All Be Millionaires and CEO of Hello Seven

“Personal finance is for everyone, and Money Proud is proof. With this book, queer folks can get the comprehensive money advice we need — and the compassionate, relatable voice we want. Nick Wolny is a finance pro who’s actually fun to be around.” - Adam Auriemma, former Editor-in-Chief of CNET and Money magazine

“If your sassy gay friend wrote a book about money, this would be it.Money Proud has it all, from heartfelt stories to valuable financial advice, and will keep you laughing out loud along the way.” - Farnoosh Torabi, bestselling finance author and host of So Money

Book Media

​Publishers Weekly review​

Publishers Weekly

“His tone is conversational and witty, mixing practical tips like setting aside a savings account for “occasional opulent shit,” with affirmations that financial independence is both an act of pride and a form of protection in an uncertain political climate. Exhibiting a clear understanding of behavioral finance, Wolny succeeds in making money talk feel inclusive and empowering rather than prescriptive. Readers seeking a fresh, culturally aware guide to financial wellness will find this as entertaining as it is instructive.”

​How changing your money mentality can bring huge rewards​ (video)

Yahoo! Finance

​Personal Finance Books for Today’s Economy​

Publishers Weekly

​Our Most Anticipated Queer Books for December 2025​

Autostraddle

​[Ep. 444] The Queer Guide to Financial Freedom with Nick Wolny​

More Money Podcast with Jessica Morehouse

​The Truth About Queer Money: Myths, Stressors, and the Path Forward​

So Money Podcast with Farnoosh Torabi