Content Writing
How-to posts on writing craft, structure, style, and strategy.
Latest Articles
Inverted pyramid: The delicious news writing format that produces clear stories, every time
The legendary article format, established in 1845, helps you write content quickly and well.
Write about a topic often? You need a string file
It’s a document beat journalists maintain in order to push out stories very quickly.
Here's a big, fat list of 91 literary devices that charm readers
You already encounter literary devices day in and day out. Here are clear definitions so you can leverage devices and improve your writing.
The anecdotal lead: How to captivate readers with quick, short stories
An anecdotal lead can make readers more invested in your story from the beginning. These examples will get you started.
News lead examples: How to nail your opening line
A news headline has to capture attention. Here are some of the most popular formats used by publications to get clicks.
How to write a lead: 9 ways to nail your opening
The lead, also spelled lede, can make or break your article. Here’s what to know.
How to write headlines that align with your goals: 5 details to consider
The headline is the front door to your article or email. Here are some factors to take into consideration when writing your own.
How to write an editorial, in 6 steps
An editorial is an opinion-driven piece that brings awareness to current events or topics of importance. Here’s what to include.
Summary lead examples: How to nail the opening of a news story
A summary lead communicates essential information to readers succinctly. Here are some format examples to get you inspired.
The informative essay: How to educate your readers (without being snarky or sleazy)
Informative essays are first taught to us as teenagers, but they have a lot of crossover with content writing best practices.
Editorial calendar tips: 5 components to consider
An editorial calendar can help you take your content marketing game to the next level. Here’s what to include when setting yours up.
12 writing styles to know as you cultivate your craft
“Writing” is a really broad term. Here are 12 popular styles within the world of writing to help you figure out what will best serve you.
Figurative language: How to spice up your writing
Figurative language can both punch up your writing and help you explain things more clearly. Here are some examples in action.
101 writing prompts to get ideas moving
Need some ideas to get the pen moving? Here are 101 of them to help you get inspired for your next writing session.
My editorial disclosures
What to expect from this blog, my company and my writing.
How to cite sources in articles (and 3 tips for doing so quickly)
Outside sources corroborate your writing and help with SEO, but they can be tricky to track down. Find the science faster with these 3 tips.
How to write a blog post in 2025, step by step
Blogs have a lot of flexibility, and can help attract new readers to your website. Here's how to write one quickly and well.
What is content marketing? 6 questions to help define your strategy
Professional marketers gush about how great content is. But what does content marketing mean, really? This post gives an overview.