1,000 true fans: 7 steps that still work, 15 years later

Kevin Kelly's viral 1,000 true fans theory is now 15 years old. Here's what it is, what still remains true about it, and what has changed in recent years.

How to validate your online course idea

Quarterly planning: How 90-day milestones will transform the way you work

How does working in 13-week increments change your hustle for good? Here's what science says -- and the case for implementing in three-month increments.

What is a marketing funnel?

High-level marketing strategies are often described as a funnel. This is different from “funnel marketing.” In this article, we'll explain both.

How to start a business as a writer: 7 steps for savvy setup

A business formation has financial benefits, and it will make clients take you more seriously. Here are the basics to have in place first.

What is a landing page, and why should I care?

A landing page helps your readers take actions, and in some cases can replace the need for a website. Here’s what to know.

Consultant proposal template: How to write $1,000+ client proposals

A proposal lets you test and pitch custom offers. It doesn't need to look fancy, but it should have these 5 components.